Notable

Michael Michalisin

Mavis Adjei, assistant professor of marketing and Michael Michalisin, associate professor of management in SIUC's College of Business and Administration, have been awarded a faculty seed grant from the SIUC Office of Research Development and Administration totaling $14,684. The grant extends research by management doctoral student Andrew Aken and Michalisin. The multi-phase research project entitled "What is a Quality Information System Education and Why Do We Care?" is motivated by declining enrollment across universities in technology-oriented fields, such as Management Information Systems, Information Systems Technologies, Computer Science, despite projections of growing demand in these fields.

This study focuses on the linkages between the type and importance of different skills identified by corporate managers with the decision processes driving graduating high school seniors' choice of a post-secondary school and choice of academic major. As such, part of the study will analyze the antecedents and dynamics underlying student decision processes to determine:

• Student perception about what constitutes a quality technology-based post-secondary education
• The degree to which that decision is moderated by the location and cost of attending a particular university
• How anticipated employment opportunities upon graduation affect their perception of the quality of education of a particular university.

Gordon C. Bruner

SIUC College of Business and Administration Professor of Marketing Gordon C. Bruner II has been named one of the "Most Cited Internet Advertising Authors” by the Journal of Advertising. Two of Bruner's articles were also among the Journal's list of "Most Cited Internet-Related Papers.”

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The Journal provides a public forum where ideas about advertising are expressed. All papers published in the Journal go through a rigorous, double-blind, peer review process.

"I knew I had been involved with several Internet-related studies that were edgy at the time but I had no idea how much my work affected what other researchers were doing,” said Bruner, who shared the College of Business and Administration 2008 Researcher of the Year Award with Wallace N. Davidson, Henry J. Rehn Professor of Finance.

Bruner holds bachelor's and master's degrees in marketing from Texas A & M University and a doctorate in marketing from University of North Texas.