Tips for working with the new logo

In the next few months, University departments will replace letterhead, business cards and envelopes with new stock reflecting the University's new logo.

Printing & Duplicating Services is offering a 20-percent discount to departments that order through April 30 and agree to recycle their old materials immediately after receiving new materials. A 10-percent discount will be in effect from May 1 through July 31 for these items. This schedule gives departments two fiscal years to make the switch and distributes the workload at Printing & Duplicating to take advantage of slower months.

The new letterhead is designed to build the University's image and sports two colors -- maroon and black. You can view the letterhead at Printing & Duplicating's web site. Using two colors allows the University to build pride in the institution by using school colors and presents a fresh, modern look that is distinct and easily identifiable. It is one of the simplest and least expensive marketing initiatives the University can undertake and it directly reaches those audiences who already have ties to SIUC or are considering entering the University. Establishing a single identity, beginning with a single design for letterhead and business cards, will help the University as it moves forward during the next year with planned marketing efforts.

Here are examples of the vertical and horizontal SIUC logo.

As we make the change, you should be aware of the following.

Cost

There have been individuals who have concerns about the cost of two-color letterhead, and misinformation about price and quantity has been circulating on campus. Most individuals on campus, may not know state purchasing regulations require state agencies, including public universities, to use print shops that pay prevailing wages -- something SIUC proudly does everyday. However, many online-order houses may not use union labor and their prices will reflect that choice. At SIUC, we also use environmentally friendly soy inks and recycled papers as required by state law. Printing with these conventions reduces costs per page below the cost per page of laser and inkjet printers and doesn't require recycling ink cartridges. Soy-based inks are generally less harmful to the environment than other options.

Buying printing is a bit different than buying many other things. Printing costs go down per item as quantity goes up. For example, letterheads purchased after the discount has ended will cost only 9 cents per sheet if a department purchases 3,000 sheets at a time. (Total cost for the order under this scenario is $276.85) The new design uses standard information that will rarely change so departments can feel comfortable ordering larger quantities. Prices continue to fall as quantities rise and Printing & Duplicating Services always stands ready to provide quotes to assist you in making these decisions.

Old letterhead, business cards and envelopes should not be used after August 31, 2005.

Printing Regulations

All University business cards, letterhead, and envelopes must be printed at Printing & Duplicating Services. Trade-outs for these services are not allowed. The volume of printing generated by the entire campus also lets the University capitalize on volume discounts and keeps the cost as low as possible while presenting a clear, consistent identity and image. Having a full-service print shop on campus gives everyone flexibility and lets the university handle quick turns for projects and events

P-Card Restrictions

P-Card regulations prohibit using the card to purchase business cards, letterhead, envelopes and other customized printing handled through Printing & Duplicating Services. Recent audits show fiscal officers and card holders need to be aware of and abide by this restriction.

Identity

The University needs to have clarity in its identity. To provide clarity, writers and administrators must understand the University's structure and history.

Southern Illinois University refers to the SIU System, the Office of the President, University Wide Services and our Board of Trustees. The abbreviation SIU is only used to refer to these areas.

Southern Illinois University Carbondale is a four-year, comprehensive, public university that includes the School of Law and the School of Medicine. Please note there are no hyphens or commas in the name and "at" is not used. SIUC is the correct abbreviation.

Southern Illinois University Edwardsville is a four-year, state graduate institution that includes a School of Dental Medicine, a center in East St. Louis and Schools of Pharmacy and Nursing. Please note there are no hyphens or commas in the name and "at" is not used. SIUE is the correct abbreviation.

The University was founded in 1869 and grew into two distinct institutions over time. The SIU School of Law and the SIU School of Medicine were established before the Carbondale campus formally became Southern Illinois University Carbondale. Their formal names remain SIU, but they are part of Southern Illinois University Carbondale. Likewise the SIU School of Dental Medicine is part of SIUE.

Other areas where names didn't evolve with the changing structure are the SIU Arena, the SIU Press, the SIU Police and the SIU Broadcasting Service. All of these are part of SIUC.

Using these names correctly in copy for letters, brochures, and other publications will help us present a unified image. The name of the institution -- Southern Illinois University Carbondale — should also be correct in email signatures, websites, advertising and promotional items

Our Primary Logo Family

Our primary logo family consists of the Pulliam Hall Clocktower logo, the Athletics logos, the Saluki Spirit Paw Print, a logo for the School of Law and a yet to be developed logo for the School of Medicine.

Main SIUC Logo

Southern Illinois University Carbondale has a new logo designed by Jay Bruce and other professionals in Media & Communication Resources at no extra cost to the University. This is the University's primary mark. Variations in designs have also been created to assist graphic designers and various types of files are available to work with all media types.

This new mark replaces the SIU with the stratified ball over the I for all campus uses. It also must be used instead of the SIU ball logo that was phased out more than 6 years ago.

The new logo focuses on our distinctive Pulliam Hall Clock tower, a campus focal point, and is framed by a window reflective of window designs in some of the University's oldest buildings. While the content of the design conveys our history, the stylistic treatment points to our future. The logo was designed to present a fresh image that will last for decades.

There is interesting history associated with Pulliam Hall, which also played into our decision to use this distinctive tower. The building was dedicated on Founders' Day, July 2, 1949, in celebration of the University's 75th anniversary, and is named after Roscoe Pulliam, our 6th president.

Athletics Logo Family

The SIUC Athletics logo, a Saluki Dog head on a maroon oval, represents SIUC Intercollegiate Athletics -- including our 18 NCAA sports. The athletics family of marks creates a unified identity for athletics. These marks may not be used to represent other areas of the University such as academic departments, student groups and other services.

Saluki Spirit Paw Print

The Saluki paw print is a unique paw print that was designed to reflect the print of real Saluki Dogs. All units to represent Saluki spirit should use our paw print, but it must be used with the main SIUC logo or the Athletics logo as appropriate.

Schools of Law and Medicine

Related but distinct marks will represent the School of Law and the School of Medicine. The School of Law design incorporates the main SIUC logo. The logo for the School of Medicine will be designed in coming months.

Trademarks

SIU registers it logos at the state and federal level. Trademark designations are required when the logos are used in advertising, on promotional material, specialty items or on merchandise. Trademark designations are not used on letterhead, envelopes or business cards.

Related logos

There are four groups related to Southern Illinois University Carbondale that are separate legal entities. These groups will continue to use their individual logos. They are:

• The SIU Foundation
• The SIU Alumni Association
• The Southern Illinois Research Park
• SIU Physicians & Surgeons

Secondary Logos

Until this month, the University had more than 120 secondary logos. This fragmented our identity and made it difficult to establish a single look for SIUC. Corporate identity is a primary issue for companies such as Apple, IBM, Nike and others. Promoting a single identity makes marketing and image building easier. The University now prohibits secondary logos even if they have been approved or used previously. They should be phased out as soon as possible. Areas that had used secondary logos must now use the primary mark with a department name below the horizontal or vertical logo. The style requires the department name to align flush left with the clock tower window. The department or unit name such as, College of Liberal Arts will appear in mixed case in a sans serif font. The type size for the unit or name may be no larger than the type size of Carbondale in the logo.

Independent logos

SIUC serves as a headquarters for many independent groups. These groups often move to a University as a faculty member serves in the organization's leadership roles and then will relocate as leadership changes. These independent groups maintain a separate identity and are not part of the SIUC family. The University also works with accreditation agencies, governmental partners and others co-branding. Generally in these situations SIUC's main logo and the other organization's logo will appear together in similar sizes. A recent example comes from new signage the City of Carbondale has approved to welcome visitors to Carbondale. Other examples of agencies and organizations with SIUC ties that have independent logos are National Public Radio, and the Southern Illinois Mayors Association.

Standard form for mailing addresses

When the University redesigned letterhead and envelopes, it adopted a single format for mailing addresses that meets all new U.S. Postal regulations.

This is the form and it should be used whenever an address is cited in copy or on a return address.

Department Name

Building name (optional) Building Room No, (optional) Mail Code (four digits)

Southern Illinois University Carbondale

911 Street Address

Carbondale, Illinois 62901

The order of the information above does make a difference. Also note that our Mail Codes should not be used as Zip-Plus 4 additions.

Obtaining logo files

If you are working with an outside vendor for specialty items, the vendor should contact Collegiate Licensing to receive the logo files. Please do not provide files to vendors in these instances.

If you have a project that will go through Printing & Duplicating Service, staff there will insert the correct logo when the file reaches them. While they will make every effort to make sure your copy refers to the University correctly, it is a shared responsibility to check and proof for identity issues mentioned above.

If you need a logo for other projects, please contact Media & Communication Resources. We are providing logos on a limited basis at this time because most work should be going through Printing & Duplicating.

In the near future, Media & Communication Resources will put up a web site where those affiliated with the University will be able to download the correct file after stepping through a series of questions.

This is needed because many individuals are incorrectly using the files designed for the web in print publications or making other errors. Web files are prepared with a lower resolution to accommodate computer screens. Print items generally require higher resolutions and there are different types of files for different types of printing processes and design projects. There are many word processing and desktop design programs used on campus and some are professional versions, others are geared more toward home use. These programs often utilize different file types and end users are not always aware of what type of file they should use.

We hope to have the site up and working within a few weeks.

Approvals

University regulations call for all advertisements, specialty items, t-shirts and other products with custom printing to be approved by Media & Communication Resources before they are ordered. Our office checks spelling, identity issues, logo usage and makes sure the items will present an image that is appropriate. This process will remain in effect while we change over to the new design, but it is our hope to manage by exception as soon as possible. (Approvals are not generally needed for projects being processed through Printing & Duplicating because they work closely with MCR on a daily basis.)

Thanks for reading this memo in its entirety. Please call Media & Communication Resources if you have questions.